Medtech Brand Academy
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Medtech Brand Academy/Medtech Brand Academy
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  • $999

Medtech Brand Academy

  • Course
  • 47 Lessons

Build a Bold Medtech Brand. Medtech Brand Academy is created by agency brand strategist and medtech marketer, Howie Chan. Learn how to launch products, integrate acquisitions, generate demand, establish your company culture and more using brand strategy.
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Contents

WELCOME

Your First Step: Why MtBA and the Brand Opportunity in Medtech
Preview
Your Resources: The Strategy Vault, Master Template and More...

MODULE 1: Brand Strategy Mindset & Foundations

Lesson One: Brand and Branding 101
Lesson Two: The First Principles of Branding
Lesson Three: Brand Strategy Basics
Lesson Four: Rebranding
Lesson Five: Case A (Disrupt or Die)
Lesson Six: Case B (Disrupt or Die)

MODULE 2: Positioning Philosophy & Framework

Lesson One: The Key to Positioning
Lesson Two: The 4Cs of RAD Positioning
Lesson Three: Common Positioning Territories
Lesson Four: The Positioning Statement

MODULE 3: Brand Architecture & Scalability

Lesson One: The Brand Architecture Spectrum
Lesson Two: Top Architecture Issues in Medtech
Lesson Three: Brand Architecture Tools
Lesson Four: Case A (Good to Great)
Lesson Five: Case B (Good to Great)

Halfway!

Your Midpoint Reflection

MODULE 4: Brand Personality & Archetypes

Lesson One: Brand Personality
Lesson Two: Brand Archetypes
Lesson Three: Applying Archetypes and Attributes
Lesson Four: Brand Essence

MODULE 5: Creative Platform & Asset Creation

Lesson One: Creativity and Value
Lesson Two: What is a Creative Platform
Lesson Three: Visual Brand Language
Lesson Four: Verbal Brand Language
Lesson Five: Experiential Brand Language
Lesson Six: Working Within the Brand Guidelines
Lesson Seven: Creative Campaign
BONUS Lesson: Naming

MODULE 6: Brand Activation & Market Engagement

Lesson One: Brand Activation Strategy and Planning
Lesson Two: Brand Performance
Lesson Three: Brand Systems
Lesson Four: Case A (From Pain to Possibilities)
Lesson Five: Case B (From Pain to Possibilities)

WRAP-UP: Strategic Application

Your Strategy Story
Your Superpower

ELECTIVE 1: Product Brand Strategy

Lesson One: Product Branding Tips
Lesson Two: Product Marketecture
Lesson Three: The Technology/ Ingredient Brand

ELECTIVE 2: Company Brand Strategy

Lesson One: The Company Brand
Lesson Two: Purpose, Vision, and Mission
Lesson Three: Values and Behaviors
Lesson Four: The Six Elements of Corporate Culture

ELECTIVE 3: Lead Your Agencies to Excellence

Lesson One: How Agencies Work
Lesson Two: The Right Fit
Lesson Three: Leading Your Agency