Your First Step: Why MtBA and the Brand Opportunity in Medtech
🎉 Welcome to MedTech Brand Academy!
In this intro video, Howie Chan shares the pivotal moment that sparked the idea for MedTech Brand Academy—a room full of marketers, a misunderstood brief, and a painful lesson in strategy. The academy is designed to equip you with the brand strategy tools, mindset, and frameworks that most medtech professionals are never taught—so you can lead with clarity, influence behavior, and build legendary brands.
Let's go build the healthiest brands on the planet!
P.S. 70% of people don't finish the courses they buy. That's NOT going to be our statistic!