Goal

At the end of this module, you should be able to understand the strategic role of branding in medtech and apply key branding principles.

Lessons

• Lesson One: Brand and Branding 101

  • The definition of brand and branding, plus the critical mindset shift you need to make

• Lesson Two: The First Principles of Branding

  • Learn the SPARK framework

• Lesson Three: Brand Strategy Basics

  • What a strategic marketing leader must know about brand strategy

• Lesson Four: Rebranding

  • How to think about rebrands and the 6-steps of rebranding

• Lesson Five: Case Study Part A (Setting the scene)

• Lesson Six: Case Study Part B (Strategy and results)

Resources

• Master Glossary

• Case Study (Part A and Part B))