Goal

At the end of this module, you should be able to design a scalable brand architecture that accommodates product portfolios, acquisitions, and market growth. 

Lessons

• Lesson One:The Brand Architecture Spectrum

  • What is the spectrum and the ONE thing to always keep in mind

• Lesson Two:Top Architecture Issues in Medtech

  • Know the main challenges and strategies to solve them

• Lesson Three: Brand Architecture Tools

  • The three most important tools in the strategy toolkit for architecture

• Lesson Four: Case Study A (Setting the Scene)

• Lesson Five: Case Study B (Strategy and Results)

Resources

• Template: Architecture tools and frameworks

• Examples: Different brand architectures

• Case Study (Part A, Part B, and questions for discussion)