Goal

At the end of this module, you should be able apply what you've learned so far to products.

Lessons

• Lesson One: Product Branding Tips

  • Three tips to launching Medtech product brands

• Lesson Two: Product Marketecture

  • The secret to communicating what people buy (not what you sell)

• Lesson Three: The Technology/ Ingredient Brand

  • How to build equity around a differentiating IP

 Resources

• Examples: Marketecture